A Legacy of Warmth.
Where Tradition Meets Taste.
Founded in 1966 by Haji Ghulam Din Zaroo in the historic market of Main Chowk, Sopore. For over five decades, Zaroo & Sons has stood for uncompromised purity, community trust, and the comforting flavors of home.
Haji Ghulam Din Zaroo
“Apricity refers to the warmth of the sun in winter, particularly when felt on a cold day.”
Just like the sun's gentle touch on a chilly day, Apricity's every product envelops you in a comforting experience, evoking feelings of coziness and delight with daily cooking and unique taste.
Delight Kashir Chai (5kg Bag)
Sealed aroma whole green tea leaves for royal Noon Chai.
Bringing Winter Warmth into Every Home-Cooked Meal.
In Kashmir, where freezing mountain winters are met with warm bubbling copper Samovars of Kashir Chai, steaming bowls of hot rice, and rich dishes simmered in golden mustard oil, food is more than sustenance — it is warmth and hospitality.
Carrying the legacy of Zaroo & Sons forward, Apricity was crafted to bring that exact comforting feeling to every family table. From nourishing whole-grain Chakki Fresh Atta to fragrant CTC Elaichi Chai, we ensure that every ingredient you use is pure, wholesome, and dependable.
Zero Adulteration
100% natural processing without shortcuts.
Consistent Purity
Every pack sealed under strict hygienic control.
The Zaroo & Sons Journey
How a humble storefront in Sopore grew into one of Kashmir's most trusted culinary staple houses.
The Entrepreneurial Genesis
Afgan Tobacco Store at Main Chowk, Sopore
The story of Apricity begins with the vision of Haji Ghulam Din Zaroo, who established his foundational trading shop at Main Chowk, Sopore. Grounded in honesty, hard work, and deep community trust, he laid the cornerstone for what would become a five-decade household legacy.
Transition to Zaroo & Sons & Chakki Milling
Stone-Ground Flour & Essential Grain Trade
Over years of relentless dedication, the enterprise grew into Zaroo & Sons. Expanding from regional trading into stone-ground wheat chakki milling, the family delivered unadulterated, whole-grain Chakki Fresh Atta retaining natural germ and fiber to families across Northern Kashmir.
Cold-Pressed Zaiqa Mustard Oil
Zero-Heat Expelling of Pure Sarson Ka Tel
Recognizing the central role of mustard oil in authentic Kashmiri Wazwan and daily cooking, Zaroo & Sons commissioned dedicated cold-expellers. Preserving natural pungency and golden clarity, Zaiqa Mustard Oil became the soul of aromatic Kashmiri kitchens.
Master Blending of Kashir Chai & Daily Teas
Delight & Premium Kashmiri Green Tea
Zaroo & Sons pioneered master blending of whole green tea leaves for authentic Noon Chai and Kahwa preparation. Alongside strong Assam CTC granules and Cardamom (Elaichi) Chai, the brand ensured the morning Samovar ritual was infused with pure royal flavor.
Creation of Apricity®
Where Tradition Meets Taste in Every Home
Carrying 58+ years of heritage forward, Apricity® was launched as a modern registered brand. Today, Apricity delivers 13+ certified kitchen staples under FSSAI Lic. 11020050000003, bringing the soothing warmth of the winter sun and uncompromising culinary purity to conscious kitchens.
Our Focus, Promise & Vision
Directly from Page 2 of our official brand charter, defining what we stand for.
Our Focus
Complete Range of Everyday Kitchen Staples
We are committed to sourcing and delivering a complete range of everyday kitchen staples from nourishing flours (Atta), to protein-rich (Soya Chunks) and sweeteners (Sugar), to flavour foundations (Mustard Oil, Soyabean Oil, Pink Salt) and revitalising daily beverages (CTC & Green Tea).
Our Promise
Foundation of Best Home-Cooked Memories
We are more than just ingredients — we are the foundation of your best home-cooked memories. Apricity, inspired by the legacy of its past, stands for purity, trust, and the unmatched comfort of home.
Our Vision
The Most Preferred Heritage in Every Kitchen
To carry forward the trusted heritage by being the most preferred foundation in every conscious kitchen. To be recognised for the purity, warmth, and reliability we bring to essential cooking and daily rituals.
Four Pillars of the Apricity Kitchen
Authentic transparent packaging showcases across our 4 core kitchen staple categories.
Kashir Chai & Daily Teas
Delight & Premium Kashmiri Green Tea, Assam CTC, and Cardamom Chai.
Flours & Protein Staples
100% whole grain Chakki Fresh Atta, Special Mill Flour, and 52% Protein Soya Chunks.
Cold-Pressed & Edible Oils
Pure pungent Zaiqa Mustard Oil (Sarson Ka Tel) and Light Refined Soyabean Oil.
Pink Salt & Pure Sugar
Natural Himalayan Pink Rock Salt rich in 84+ minerals and 100% sulphurless sugar.
Connect with Zaroo & Sons in Sopore
Near Bus Stand, Sopore 193201 (J&K). For retail distribution, wholesale inquiries, Wazwan catering supplies, or customer care, our team is ready to serve you.